House of Hur is dedicated to building an inclusive community that celebrates individuality. By engaging with our HURFRIENDS in every aspect—from product design to global expansion—we create a space where everyone feels valued and empowered. Our skincare and makeup support self-expression, helping individuals embrace their inner beauty with confidence. Committed to sustainability, we use ethical practices, cruelty-free development, and eco-friendly ingredients. More than a beauty brand, House of Hur is redefining K-beauty to be inclusive and accessible for all.

What is the meaning of “House of Hur”?

The “House” represents the HURFRIENDS community - a space to welcome, connect with and support all individuals who love skincare and makeup. “Hur” combines our founder's family name and “Her”, symbolizing femininity. By connecting with all HURFRIENDS globally, we are poised to share our unique identity with the world.