House of Hur is dedicated to building an inclusive community that celebrates individuality. By engaging with our HURFRIENDS in every aspect—from product design to global expansion—we create a space where everyone feels valued and empowered. Our skincare and makeup support self-expression, helping individuals embrace their inner beauty with confidence. Committed to sustainability, we use ethical practices, cruelty-free development, and eco-friendly ingredients. More than a beauty brand, House of Hur is redefining K-beauty to be inclusive and accessible for all.