House of Hur is dedicated to building a community that celebrates individuality. By engaging with our HURFRIENDS in every aspectβ€”from product design to global expansionβ€”we create a space where everyone feels valued and empowered. Our skincare and makeup support self-expression, helping individuals embrace their inner beauty with confidence. Committed to sustainability, we use ethical practices, cruelty-free development, and eco-friendly ingredients. More than a beauty brand, House of Hur is redefining K-beauty to be accessible for all.

What is the meaning of β€œHouse of Hur”?

The β€œHouse” represents the HURFRIENDS community - a space to welcome, connect with and support all individuals who love skincare and makeup. β€œHur” combines our founder's family name and β€œHer”, symbolizing femininity. By connecting with all HURFRIENDS globally, we are poised to share our unique identity with the world.